Hall Review: Is It the Best Free Tool for Testing GEO?

What happened to Hall?

Hall was founded by Kai Forsyth, previously at Atlassian and Intercom, with pre-seed funding from Blackbird Ventures in 2023. On 21 July 2026, Tracksuit announced that it had acquired Hall. Tracksuit, founded in 2021, tracks brand awareness and perception for more than 1,000 consumer brands across 25 markets. Hall's team joined Tracksuit, and Forsyth became a principal product manager leading its AI visibility work. Tracksuit said AI visibility would start rolling out to its customers during 2026.

Hall's homepage now carries only the notice that Hall is part of Tracksuit. There is no sign-up or pricing page for the old product. Forsyth's comment on the deal is worth noting for anyone testing GEO: building Hall showed that short-term tactics can spike a brand's AI visibility, but lasting visibility comes from the brand-building work that makes people already know and trust you.

What did Hall's free plan offer?

According to reviews published before the acquisition, Hall's Lite plan was free with one project and around 25 tracked questions, checked weekly. Paid tiers were later sold through sales. Reviewers praised Hall for citation detail: showing not only that a page was cited but which snippet the AI used. They also credited it with broad engine coverage, including Meta AI, and with tracking products in ChatGPT's shopping answers. Those features now belong to Tracksuit's roadmap, not to a free tool you can sign up for.

What are the best free ways to test GEO now?

Free options, each covering part of what Hall did:

How the Microsoft and Google tools fit together is covered in whether Search Console and Bing Webmaster Tools can track AEO for free and Microsoft Clarity's AI Visibility dashboard. A fuller list of trials is in free plans, trials and credits for SEO and GEO tools.

How do you run a free GEO test yourself?

A manual test takes about two hours to set up and three to four hours a round after that, since the protocol below means 240 answers; to keep it to about an hour, run each question once in two assistants:

1. Write 20 questions a buyer would ask, without your brand name in most of them.
2. Ask each in ChatGPT, Gemini, Perplexity and Google's AI Mode, in a fresh session, three times each.
3. Record whether you are named, your position, which competitors appear and which sources are cited.
4. Pick one change to test, such as rewriting one key page or earning a mention on one cited site.
5. Repeat the same questions four to eight weeks later and compare.

Add the free platform reports alongside: Search Console for Google AI impressions, Bing and Clarity for Microsoft citations, and your analytics for AI referral visits. How to judge whether a tool's numbers are signal or noise is covered in whether GEO tools are reliable.

What should you watch for with free tools?

• Small samples. Twenty to thirty questions, checked weekly, will swing. Look at trends over a month or more.
• Snapshots versus tracking. One-off graders show a moment, not a trend, and some rely on what a model learned in training rather than live search.
• Partial coverage. Platform reports cover only their own AI surfaces.
• Data use. Read what a free tool does with the prompts and domains you enter.
• Tools change fast. As Hall shows, a free tool can disappear or change hands. Keep your own record of questions and results so your history does not depend on one vendor.

What does Hall's move say about the GEO tool market?

Hall is not alone. Adobe completed its acquisition of Semrush in April 2026, Surfer was sold to Positive Group in October 2025, the listening tool Mention is now part of Agorapulse, and in September 2026 Profound removed its self-serve plans for brands. The market for AI visibility tools is consolidating, and free tiers are often the first thing to change. Three habits protect you:

• Export your data regularly, including prompt lists, answers and scores, so trends survive a change of tool.
• Keep your question list independent of any vendor's format, in a plain spreadsheet.
• Avoid long prepaid contracts with young vendors unless the terms cover a change of ownership.

None of this is a reason to avoid tools. It is a reason to own your measurement method, so that switching costs you a week rather than a year of history.

When is it worth paying?

Move to a paid tracker when you need more than about 30 questions, daily data, several engines at once, or competitor benchmarks for reporting. Entry plans start around $29 to $100 a month. How to compare them is covered in how to evaluate GEO tools before choosing one.

What might this look like in practice?

Consider an illustrative craft brewery, Marrmere Brewing, that had used Hall's free plan for its 25 questions. When the product closed to new sign-ups, it moved its question list into a spreadsheet and ran the manual test monthly in four assistants. It added Microsoft Clarity to its website, which showed Copilot citing its tap room page for questions about brewery tours, and it checked Search Console's AI report each month. The combined free set-up told it as much as Hall had, for about half a day of work a month.

What do people ask about Hall?

Is Hall still available?

Hall's website now shows only the notice that it is part of Tracksuit. Its AI visibility product is being rolled out to Tracksuit customers.

Did Hall have a free plan?

Reviews before the acquisition describe a free Lite plan with one project and around 25 weekly questions.

Who owns Hall now?

Tracksuit, a brand tracking company, which acquired Hall in July 2026.

What is the best free alternative?

A combination: Microsoft Clarity, Search Console, Bing Webmaster Tools and a monthly manual test, plus trials of paid trackers when needed.