How Can I Check Whether Alexa+ Recommends My Business for Buyer Questions?

Where does Alexa+ get its recommendations?

Amazon has announced integrations with Expedia, Yelp, Angi and Square for Alexa+, so customers can discover and book travel, restaurants, home services and wellness appointments. For shopping, Amazon combined Rufus and Alexa+ into Alexa for Shopping. It is available to US customers in the Amazon Shopping app and website and on Echo Show, and it draws on Amazon's product knowledge, information from across the web and the customer's own preferences and history.

How do you check Alexa+ as a local or service business?

1. Write 10–15 buyer questions in spoken form: "Who can fix a leaking boiler in [town] today?", "Book a table for four at an Italian restaurant near [area] on Friday", "Find a dog groomer near me with good reviews".
2. Set the device or app location to the area you serve.
3. Ask each question two or three times on at least two surfaces, such as an Echo device and the Alexa app or Alexa.com.
4. Record the businesses named, the order, any ratings mentioned, and the source Alexa refers to, such as Yelp reviews.
5. Note whether a booking option is offered, and through which service.
6. Check your listings on the partner services that appeared: Yelp, Angi, Square and any others relevant to your trade.

If Alexa names competitors and mentions Yelp ratings, your Yelp profile is likely the deciding source for those questions.

How do you check Alexa for Shopping as a product brand?

1. Open the Amazon Shopping app or website and ask questions in the search bar or the assistant: "Best [product type] for [use]", "Is [your product] good for [use]?", "[your product] vs [competitor]".
2. Run each question a few times, and from more than one account if you can, since answers are personalised.
3. Record which products are recommended, how yours is described, which review themes are mentioned, and any price or deal information.
4. Check your product pages for what the assistant quoted: specifications, answers to customer questions and review summaries.
5. Repeat monthly and after listing changes.

Because shopping history shapes answers, results from your own team's accounts can be skewed towards your products if you often view them. Use accounts with little history in your category for a cleaner view.

Why do Alexa+ answers differ between users?

• Personal history: past purchases, views and stated preferences affect product suggestions.
• Location: local answers depend on the device or account location.
• Surface: spoken answers on an Echo are shorter and may name fewer options than the app or website.
• Partner availability: booking options depend on which partners serve the area.
• Run-to-run variation, as with any generative assistant.

Treat checks as samples. Look for patterns across several runs and accounts, not a single answer.

What should you fix if Alexa+ does not recommend you?

Local and service businesses:

• Claim and complete your profiles on the partner services Alexa uses for your trade, especially Yelp and, for home services, Angi.
• Ask every customer for an honest review in their own words on Google and on Angi if you use it; do not ask for Yelp reviews, which Yelp prohibits, but reply to the Yelp reviews you receive.
• Offer booking through supported systems, such as Square Appointments, if you take bookings.
• Keep hours, services and service areas consistent across listings.

Product brands on Amazon:

• Write listings that answer the questions shoppers ask, with clear specifications, use cases and compatibility.
• Keep attributes complete in the catalogue so filters and comparisons can match your product.
• Address recurring review complaints, which assistants summarise.
• Keep images, variants and pricing accurate.

How local platforms such as Angi, Yelp and Thumbtack affect AI visibility more broadly is covered in how local businesses can use Angi, Yelp and Thumbtack to improve AI visibility.

How should you log and track the results?

Keep one row per answer: date, surface, account, location, question, businesses or products named, your position, the source mentioned and any booking offered. Monthly, count how often you appear for each question group, compared with competitors. The same buyer questions can be run in other assistants too. Does buyer phrasing matter more than the platform? That is explored in whether buyer phrasing changes AI recommendations more than the platform.

What do people ask about Alexa+ recommendations?

How do I list my business on Alexa?

There is no separate Alexa listing for most businesses. Alexa relies on partner services and web information, so accurate profiles on those services are what count.

Is Alexa for Shopping the same as Rufus?

It combines Rufus's product knowledge with Alexa+ in the Amazon Shopping app and website, and on Echo Show, for US customers.

Can I pay to be recommended by Alexa+?

Organic recommendations cannot be bought. Amazon advertising places sponsored products in shopping experiences, which are labelled.

Are Alexa+ answers the same outside the US?

Availability and partners vary by country. Check the features and partners available in your market.