Serpstat AIO Opportunities Report Review: What Brand-Mention Metrics Does It Show?

What does the report show?

Serpstat launched the report in December 2025 in its Site Analysis tools. For a brand and domain, it lists keywords where an AI Overview appears and classifies each:

You can run the same report on competitors or market leaders to compare. Serpstat charges Site Analysis credits once per report. It was open to all users at launch and is listed on the Team plan and above; Serpstat's R package documents an API method that returns the same keyword-level data.

How should you read each group?

Mention + link keywords are where Google's AI both names you and sends readers to you. Track them for losses after site changes or competitor launches.

Link only keywords mean Google trusts a page of yours as a source but does not name your brand, often because the page answers a general question without positioning you. Consider whether the page can state plainly who you are and what you offer, where that fits naturally. For purely informational pages, a link alone may be the right outcome.

Mention without link keywords are the clearest opportunity. Google names you, but cites other pages, perhaps a review site, a comparison article or a competitor's page. Two responses help: make sure you have a page that directly answers that query, so Google has something of yours to cite; and look at the cited pages, since correcting or enriching what they say about you can matter as much as your own site.

Why separate mentions and links at all?

Because they measure different things. A mention shapes what readers think of you; a link sends some of them to your site and shows Google trusts your page. Many teams report a single "AI visibility" figure that blends the two, which hides the difference between being talked about and being used as a source. The distinction is explained in more depth in why measure brand mention rate separately from citation rate.

What does a competitor comparison add?

Running the report on two or three competitors shows where Google's AI Overviews treat them differently. Keywords where a rival is mentioned and linked while you are absent point to topics they cover better. Keywords where a rival is linked but not named suggest Google trusts their content as a source without seeing them as the answer, which can be an opening for a page that both answers and names the solution. If you are unsure what to check first when AI favours a competitor, see what to check first when AI recommends a competitor over your brand.

What are its limits?

• Google AI Overviews only. It does not cover AI Mode, ChatGPT, Gemini or Perplexity.
• Regions. It launched with US and Ukraine; check which markets your plan covers now.
• Snapshots. Each report reflects Serpstat's latest data for those keywords. Overviews change often, so treat one report as a sample and rerun it to see trends.
• Keyword coverage. It relies on Serpstat's keyword database, so niche or new queries may be missing.
• No causes. It tells you where you are mentioned or linked, not why.

We have not tested the report ourselves; this review is based on Serpstat's changelog, pricing page, help centre and product posts.

What about other AI platforms?

Serpstat's LLM Brand Monitor tracks how AI models describe your brand. Serpstat says it covers more than 140 models, including ChatGPT, Claude, Gemini and Perplexity. It reports mention rate, share of voice, sentiment and competitor positioning, with up to five competitors per project. The free plan includes 10 checks and two projects a month. Pro, at $39 a month, includes 200 checks, unlimited projects and weekly scans, and extra credits cost $25 per 100. One check is one query run on one model, so 200 checks cover, for example, 10 queries on five models for four weeks. That is enough for a light brand check, not large-scale tracking.

What does Serpstat cost?

Serpstat's main plans are Individual, Team at $100 a month, Team x2 at $169 and Agency at $410. The Brand Opportunities report, API access and its ChatGPT and Claude integrations sit on Team and above. The LLM Brand Monitor is priced separately, from free to $39 a month and beyond. For a team that needs keyword research, rank tracking and a view of AI Overviews, Team at $100 is competitive with larger suites.

Who is it for?

• Good fit: SEO teams and agencies in the US and other supported markets who want to find unlinked brand mentions in AI Overviews, alongside a full SEO toolset.
• Reasonable fit: small teams using LLM Brand Monitor's free or $39 plan for a first look at other AI platforms.
• Poor fit: teams needing deep multi-engine AI tracking with daily data.

Other ways to measure Google's AI features are covered in how to measure brand visibility in Google AI Overviews.

How should you act on the report?

1. Export the "mention without link" keywords and group them by topic.
2. For each topic, check whether you have a page that directly answers the query. If not, create one.
3. Review the pages Google cites instead, and correct or update information about you where you can.
4. For "link only" keywords, decide whether naming your brand would help the reader.
5. Rerun the report monthly and compare the three groups over time.

What might this look like in practice?

Consider an illustrative project management software company, Morvquay. The report showed 140 keywords where Google's AI Overviews named Morvquay but linked elsewhere, mostly to comparison articles and a competitor's help pages. Many were questions about templates for specific industries, which Morvquay had no pages for. It published eight template guides and asked two comparison sites to update their feature tables. Two months later, the report showed a quarter of those keywords moved into the "mention + link" group.

What do people ask about Serpstat's AIO report?

Which plan includes the AI Overview Brand Opportunities report?

Serpstat's Team plan, at $100 a month, and above.

Does it track ChatGPT?

No. It covers Google's AI Overviews. Serpstat's LLM Brand Monitor covers ChatGPT and other models.

What is a "mention without link"?

Your brand is named in an AI Overview, but none of the cited sources is your site.

Can I run it on competitors?

Yes. You can analyse competitors or market leaders to compare.