Should I Call My Service GEO, AEO, AI SEO, or LLM Optimization on My Agency Website?

What does each term mean?

How the concepts relate is covered in the difference between SEO, AEO and GEO and how they fit together. The confusion between optimising for AI and using AI for SEO is covered in the difference between using AI for SEO and optimising for LLM visibility.

Which term do your buyers use?

There is no universal answer, so check your own evidence:

• Sales calls and enquiries: write down the exact words prospects use. "We don't show up in ChatGPT" is common; "we need GEO" is rarer outside marketing teams.
• Your Search Console queries: see which terms already bring visitors to your site.
• Google Trends for your country: compare the terms over the last year, remembering that acronyms such as GEO pick up unrelated searches.
• How AI answers describe the category: ask assistants for "agencies that help businesses appear in ChatGPT" and for "GEO agencies", and see which terms they use and which firms they name.
• Your target sector: enterprise marketing teams, small local businesses and SaaS founders often use different words.

How should the service page be structured?

1. A heading that states the outcome: "Get your business recommended in ChatGPT, Google AI Overviews and other AI answers."
2. A first sentence that names the service and its alternatives: "Our AI search optimisation service, also called GEO or AEO, helps..."
3. Who it is for: the types of business and situations you work with.
4. What is included: audits, fixes, content, digital PR, monitoring, with deliverables.
5. How it relates to SEO: whether it is part of an SEO retainer, an add-on or a separate service.
6. Pricing or ranges, and what affects them.
7. Proof: case studies with before-and-after measurements, stated honestly.
8. Questions buyers ask, including "Is this the same as GEO?" and "Can you guarantee we will appear in ChatGPT?"

Use the chosen term the same way on the homepage, service page, proposals, LinkedIn and directory listings. Consistency helps both people and assistants connect your firm to the service.

Will using the "wrong" term hurt your AI visibility?

Not much, if the page is clear. Assistants match meaning, not only exact words, so a page about "AI search optimisation" can be found for a question about GEO. But when a prospect asks for "a GEO agency in Manchester", a page that also mentions GEO naturally, along with your location, is an easier match. Mention each common term once, in context, rather than repeating acronyms. Keyword stuffing is a spam policy violation, and it reads badly to buyers.

Should you create a page for each term?

No. Separate "GEO services", "AEO services" and "LLM optimisation services" pages with the same content are near-duplicates. Google's spam policies treat substantially similar pages made to catch variations as doorway pages. Create separate pages only for genuinely different services, such as an AI visibility audit, ongoing monitoring, or digital PR for AI citations.

What claims should the page avoid?

• Guarantees of appearing in ChatGPT or AI Overviews. No one controls those answers.
• Invented statistics about AI traffic or conversions.
• "Ranking #1 in ChatGPT" language, which misdescribes how answers work.
• Undisclosed methods, such as hidden instructions or planted mentions, which carry real risk for clients.

How agencies can add these services sensibly is covered in whether an SEO agency should add GEO services and how to start. Pricing is covered in how freelancers can price GEO and AEO services for clients.

How should proposals and contracts describe the service?

Whatever the website says, contracts need precise language. Describe deliverables, not labels: "monthly tracking of 50 agreed questions across ChatGPT, Gemini, Perplexity and Google AI Overviews", "technical access fixes", "four answer pages per month", "outreach to publications cited for your category". Define how visibility will be measured, and state what is outside your control, such as how AI companies change their systems. A client who reads "GEO retainer" may expect something different from what you deliver. A client who reads a list of deliverables knows exactly what they are buying.

What about non-English markets?

Terms vary by market. In Japan, for example, agencies and buyers commonly use LLMO alongside AIO, AEO and GEO. In other markets, local-language phrases for "AI search" may be more common than any English acronym. Use the terms buyers in each market use, on pages written in that language, and keep the service definition the same across languages so clients and assistants see one consistent offer.

What might an illustrative case look like?

Consider an illustrative five-person SEO agency serving local trades that launched separate pages for "GEO services", "AEO services" and "AI SEO". Enquiries barely changed, and prospects on calls asked whether these were three products. Its call notes showed clients said things like "we're not showing up when people ask ChatGPT for a plumber". The agency merged the pages into one titled "Get recommended in ChatGPT and Google's AI answers". The page named GEO and AEO in its first paragraph and described the service as part of its local SEO packages. Enquiries mentioning AI rose over the following quarter, and assistants began naming the agency for "help showing up in ChatGPT for local businesses".

What do people ask about naming AI search services?

Is GEO going to be the standard term?

It is widely used in the industry, but buyer language varies. Watch how your prospects' vocabulary changes and adjust.

Should we rename our SEO service entirely?

Usually not. SEO remains the foundation. Present AI search work as an extension of it, or a clearly defined add-on.

Can we use different terms for different audiences?

On different pages for genuinely different services, yes. For the same service, keep one name.

Do directory listings need the same term?

Yes. Use the same service name on your profiles and listings as on your site.