What Buyer Questions Should a Medicare Agency Use to Test AI Visibility Before AEP?
Before the Annual Enrollment Period, which runs from October 15 to December 7, a Medicare agency should test the questions beneficiaries, people turning 65 and adult children ask AI assistants. Test questions about finding a local agent, comparing coverage, doctors and drugs, costs, enrollment timing and whether agents charge. Run 30–40 questions, three times each, in ChatGPT, Google's AI Mode or AI Overviews, Gemini and Perplexity, and record whether your agency is named and what is said. Start in late summer, so you have time to fix gaps before AEP, and rerun during AEP. Expect cautious answers that point to Medicare.gov; local questions are where agencies get named.
What question groups should you test?
| Group | What it shows |
|---|---|
| Finding an agent | Whether you appear when people look for help locally |
| Coverage choices | Whether your explanations are cited on core decisions |
| Doctors, hospitals and drugs | Whether local network questions surface you |
| Costs | Whether your cost guidance is cited |
| Timing and eligibility | Whether you are a source for enrollment rules |
| Trust and how agents work | How AI describes agents like you |
| Your agency | Accuracy of what AI says about you |
What questions should you test? A starter bank
Replace [town], [county] and [state] with your service areas.
Finding an agent - "Independent Medicare agent near [town]?" - "Who can help me choose a Medicare plan in [county]?" - "Spanish-speaking Medicare agent in [city]?" - "Medicare help for someone turning 65 in [state]?"
Coverage choices - "Medicare Advantage or Medigap in [state]: which is better for me?" - "Medigap Plan G vs Plan N?" - "Do I need a Part D plan if I have a Medicare Advantage plan?" - "Medicare plans for people with both Medicare and Medicaid in [state]?"
Doctors, hospitals and drugs - "Which Medicare Advantage plans include [hospital] in [county]?" - "Will my doctor accept my Medicare plan?" - "Cheapest Part D plan for [common medication] in [state]?"
Costs - "How much does Medicare Advantage cost in [county]?" - "Average Medigap premium in [state] at age 65?"
Timing and eligibility - "When is Medicare open enrollment this year?" - "Can I change my Medicare Advantage plan after AEP?" - "What happens if I miss my Medicare enrollment window?"
Trust and how agents work - "Do Medicare agents charge a fee?" - "Are independent Medicare agents biased?" - "Is it better to use an agent or Medicare.gov?"
Your agency - "What does [agency] do?" - "Is [agency] in [town] reliable?"
How and when should you run the test?
- Start in August or early September, leaving time to fix gaps before AEP opens on October 15.
- Run each question three times in each assistant, with the location stated or from devices in your area.
- Record agencies and agents named, sources cited, and what is said about you.
- Check accuracy: your locations, licensed states, languages, carriers represented and contact details.
- Rerun during AEP, since carriers' plan details and coverage change for the new year and answers shift.
- Repeat before the Medicare Advantage Open Enrollment Period from January 1 to March 31, if that season matters to you.
What sources does AI cite for Medicare questions?
- Medicare.gov and CMS for rules, dates and the plan finder.
- Independent health policy sources for explanations and data.
- Carrier websites for plan specifics.
- Large comparison and enrollment sites for plan comparisons.
- State Health Insurance Assistance Programs (SHIP) for free counselling.
- Google Business Profiles and reviews for local agent questions.
- Local agency websites with clear, current explanations.
Answers often recommend Medicare.gov or SHIP counselling for personal decisions. That is appropriate, and it is why local and specific questions are the ones where agencies can be named.
What compliance limits should you keep in mind?
Medicare marketing is regulated by CMS. When creating content to improve AI visibility:
- follow CMS marketing rules for Medicare Advantage and Part D, including the required third-party marketing disclaimer where it applies to you;
- avoid unsubstantiated superlatives and claims about specific plans being "best";
- keep plan details current for the plan year, and date them;
- make clear you do not charge beneficiaries for your help, if that is how you are paid, and say how agents are compensated.
Have your compliance process review new pages, especially before AEP.
What should you fix before AEP?
- Complete your Google Business Profile and other listings with services, languages, licensed states and hours, including extended AEP hours.
- Publish clear explainer pages for the coverage questions above, updated for the new plan year.
- Add local pages for counties you serve, with the hospitals and providers people ask about, kept accurate.
- State how you work: independent or captive, carriers represented, no fee to the client if applicable.
- Collect reviews from clients within your compliance rules.
- Correct wrong information about your agency wherever it appears.
A related question set for business insurance is covered in what buyer questions to test for a business insurance agency.
What do people ask about Medicare agency AI visibility?
Will AI assistants recommend specific Medicare plans?
They tend to explain options and point to Medicare.gov for plan choice. Agencies are more likely to be named for help finding local assistance.
Should we create content in Spanish or other languages?
Yes, if you serve those communities. Questions asked in other languages draw on sources in those languages.
How early should AEP content be updated?
Once carriers publish plan-year details, typically in early October, update and date your pages.
Can we measure leads from AI assistants during AEP?
Add "AI assistant" as an option in your "how did you hear about us" question, and track referrals from AI domains in analytics.
Published by The Kovmere Team · updated Sep 29, 2026 · More resources