How Do Google’s AI-Generated Service Lists Appear on Business Profiles?

What is the difference between owner-entered and AI-generated services?

What has been reported so far?

On February 20, 2026, local search specialist Joy Hawkins posted that Google was showing AI-generated services on knowledge panels for small businesses, and that the description was AI-generated too. Search Engine Roundtable covered it on February 23, noting that Google already used AI for local panel descriptions and menus. Later write-ups described a label showing that the services list was AI-generated, and called it a test or limited rollout. Some users quickly pointed out services that were wrong.

It is part of a wider shift. In September 2026, Google was also seen testing knowledge panels that open with an "AI Overview" label and an AI-written description of the business. That change is covered in why a Google AI Overview can replace your Business Profile description.

Where does the AI get the services from?

Google has not said. The likely inputs are the same ones Google uses elsewhere for local information:

• Your profile: categories, the services you entered, products and attributes.
• Your website: service pages, navigation, and old pages that are still live.
• Reviews, where customers describe the job they hired you for.
• Other web sources, such as directories and articles about the business.

This matters because an AI list can be wrong in two ways. It can include a service you stopped offering, because an old page or review still mentions it. Or it can miss a service you offer but never describe anywhere Google can read.

How does Google's services editor work?

The editor is the part you control, and Google documents it:

• Eligibility. Businesses in certain categories, such as service businesses, can add services. Not every category supports them.
• Suggested services. Google offers options tailored to your category. Its plumbing example includes "Install faucet" and "Repair toilet".
• Custom services. You can add your own, and group services into categories with descriptions and prices.
• Policy checks. Custom services that break policy are rejected automatically. Google says not to put profanity, gibberish, personal information, prices or phone numbers in custom service names.
• Where they show. Google says a service may be highlighted on your profile when local customers search for it, and Maps app users can see your full menu under "Services".

For businesses with many locations, the Business Profile API supports services too. Eligibility is shown by the canModifyServiceList field. Predefined services use Google's service IDs, which differ by category and country, while custom services use free-form labels. Updates replace the whole service list; single services cannot be changed on their own.

Why does the service list matter?

Customers read it as a statement of what you do. A wrong service brings calls you cannot take, and a missing one leaves you out when someone searches for exactly that job. The same data also feeds Google's other AI experiences. Gemini and AI Mode draw on Google Maps information about places, so services and descriptions on your profile shape how those tools describe you. How Maps data feeds Gemini is covered in how Business Profile reviews and Maps data affect Gemini local recommendations.

How do you check what your profile shows?

1. Search your business name in a private browser window, on mobile and desktop, ideally from near your location.
2. Look for an AI label on the services list or description, and screenshot what you see.
3. Open the Google Maps app and check the "Services" section.
4. Compare both with your real offering, marking services that are wrong, missing or out of date.
5. For several locations, sample a few in different categories, since tests vary by business.

Repeat monthly. Tests appear and disappear, and one check does not tell you what customers see next week.

What should you do if the AI list is wrong?

• Complete the services editor. Add every service you offer, using Google's suggestions where they fit and custom services with short descriptions where they do not. Delete anything you do not offer.
• Fix your website. Give each main service its own clear page, and remove or redirect pages for discontinued services. Guidance is in how to optimise service pages for both Google and AI search.
• Check your categories. A wrong primary category invites the wrong suggested services.
• Correct directories that list old services.
• Send feedback on the panel, describing the specific wrong service.
• Keep asking every customer for an honest review. Recent reviews describe your current work in customers' own words. Do not script what they write.

Owners on Google's Business Profile help forum have reported since at least 2023 that Google sometimes re-adds services they deleted. If that happens, check that the service does not appear on your website or in your categories, then remove it again. Profile basics are in how to optimise a Google Business Profile for local AI search visibility, and service-area errors are covered in why AI gets your service area wrong.

What is still unknown?

Google has not documented the AI service list, what it reads, how often it refreshes, or whether owners will get a way to edit or remove it. We have not observed it first-hand, so this page relies on published reports, screenshots shared by local search specialists, and Google's documentation for the services editor. Treat any claim about how the list is generated, including ours above, as inference until Google explains it.

What might this look like in practice?

Consider an illustrative electrician, Zellnell Electrical, whose knowledge panel began showing an AI-generated services list that included "Solar panel installation". The firm had stopped installing solar in 2024, but a 2022 blog post about it was still live, and several old reviews mentioned it. Its services editor had only four entries. The owner added twelve services with descriptions, including EV charger installation, and redirected the solar post to the EV charger page. They also updated two directory listings. A month later, the AI list no longer showed solar and did include EV charger installation.

What do people ask about AI-generated service lists?

Can I turn off AI-generated services on my profile?

No setting for it has been documented. You can only change the information the AI is likely to use.

Why does Google list a service I don't offer?

Usually because something Google can read still mentions it, such as an old web page, a review or a category.

Are AI-generated services the same as suggested services?

No. Suggested services are options in the editor that you choose to add. The AI list is compiled by Google and displayed without your input.

Does every business see this?

No. It has been reported as a limited test, and services are only available for some categories.