MentionDesk Review: Tracking Brand Mentions in AI Summaries

What does MentionDesk do?

MentionDesk describes itself as an answer engine optimisation tool. Its listed features include:

• Mention and ranking tracking for your prompts across AI platforms, with the context of each mention.
• Narrative analysis of how AI answers describe your brand.
• Competitor comparison of visibility within your category.
• Source intelligence: the sites and channels behind AI mentions, to find gaps and the main drivers of visibility.
• An archive of AI responses, with historical trends.
• Custom prompts that you can add, edit or remove from the dashboard.

The platforms it names are ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Mode, Claude, DeepSeek and Mistral, and its plans list "AI visibility across all platforms".

How much does it cost?

MentionDesk's terms refer to Lite, Standard and Growth plans on its pricing page. MentionDesk's own site lists four plans:

Yearly billing costs about 20% less. All plans include competitor analysis and source intelligence. The response allowances work out at 48 responses per prompt per month across the eight platforms; ask how they are spread across platforms and weeks. Confirm current prices and terms on MentionDesk's own site before buying.

How does its pricing compare?

It depends on whether you count prompts or answers:

• Per prompt, MentionDesk is cheap: about $1.93 a month on Lite, $2.38 on Standard, $1.89 on Growth and $1.75 on Advanced, each covering eight platforms.
• Per answer, it is dearer than daily trackers: about 4.0 cents on Lite, 5.0 on Standard, 3.9 on Growth and 3.6 on Advanced. Daily trackers typically cost 1 to 2 cents per answer.
• Per platform, it is generous. Covering Claude and Mistral in the base price is unusual at this level, where many tools charge extra for Claude.

So MentionDesk suits breadth, meaning many platforms checked occasionally. It suits depth, meaning the same prompts checked daily for trend reporting, less well. Its weekly cadence gives about four samples per prompt per platform each month. Treat week-to-week changes cautiously, since AI answers vary between runs.

What should you know about the vendor?

Due diligence matters more for small tools:

• It is very young. A public startup profile lists MentionDesk as a business-to-business software company based in Latvia and founded in 2025, run by its founder.
• It is small. A public revenue-tracking listing suggests a small customer base so far. Small vendors can be responsive, but they carry more risk of changes, outages or closure.
• It sits beside a social-listening product. Its operator also runs ParseStream, a tool for monitoring keywords on social platforms.
• Its online buzz is thin. Many online mentions of MentionDesk are brief comments saying the writer plans to try it, rather than reports from people who have used it. In at least one public discussion, a user accused the company of posting recommendations of itself. We have not been able to verify that claim. Undisclosed promotion by a company or its staff would breach the FTC's rules on endorsements and reviews.

None of this makes the product bad. It means you should judge it on your own test, not on enthusiasm you read online.

Is MentionDesk worth trying for AI visibility tracking?

Yes, as a low-cost experiment, especially if you want to see how many different AI platforms treat your brand. Before relying on it:

• Keep your own records. Store your prompt list and exported results outside the tool, so a vendor change does not lose your baseline.
• Pay monthly, not annually, until it has proved itself over a few months.
• Check results by hand, as described below.
• Compare with an established tool if the results will inform budget decisions.

If you need daily data for reporting, established trackers at similar prices check prompts daily. Examples are covered in the OtterlyAI review and the AIclicks review. A tool with a similar multi-platform focus is covered in the Gauge review.

How should you test it?

1. Choose 15 prompts from real customer questions for the Lite plan.
2. Before the first weekly run, ask five of them yourself in ChatGPT, Google AI Mode, Perplexity and Claude, and save the answers and sources.
3. After the first run, compare MentionDesk's recorded mentions, rankings and sources with your own.
4. Check brand detection: make sure it recognises variant names and does not confuse you with similar companies.
5. Look at source intelligence for a prompt you lose, and judge whether it points to specific pages to act on.
6. Repeat after four weeks to see whether trends look plausible or noisy.

How should you read weekly results?

Aggregate before you conclude anything. On Lite, 15 prompts give up to 720 answers a month across eight platforms. Suppose your brand appears in 72 of them one month (10%) and 86 the next (12%). That looks like a rise. But with samples of this size, the margin of error on each month's rate is roughly plus or minus 2.2 percentage points, so a two-point change is well within normal variation. As a rule of thumb, look for changes that persist for two or three months, or that are large on the specific prompts you worked on.

Single prompts are even noisier. A prompt checked four times on one platform can swing from one mention to three by chance. Use prompt-level results to find questions worth investigating, and the aggregate trend to judge progress.

What does the Lite plan suit best?

Lite's 15 prompts on one domain suit a single small business or a founder checking a narrow set of questions. It gives a weekly read across many platforms for less than most tools' entry prices. It is too small for category-wide tracking, and too infrequent for tracking the effect of a specific change within days. Standard's three domains and 50 prompts suit a consultant with a few clients, as long as weekly reporting is enough.

What do people ask about MentionDesk?

Does MentionDesk track Claude?

Yes. It names Claude and Mistral among its platforms, which many trackers charge extra for.

How often does it update?

Its listed plans show weekly tracking.

Is there a free trial?

Check the sign-up page for current terms. Its terms of use refer to subscription plans on its pricing page.

Can I trust online recommendations of it?

Treat them cautiously. Many are brief and unspecific, and at least one public accusation of self-promotion exists. Your own test is the reliable guide.