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Profound vs Searchable: Have Users Tested These AI Visibility Tools?

Few independent, like-for-like tests of Profound and Searchable are public. Much of what reads as testing is written by vendors about their competitors, by affiliates paid per sign-up, or on review sites with commercial ties. G2's own AI Visibility dashboard, for example, is powered by Profound's data. The products differ clearly on paper. Searchable publishes prices from $125 a month for 100 prompts tracked across ChatGPT, Google AI Overviews and Perplexity, with content tools and site audits included. Profound tracks up to nine engines daily and sells brand tracking through enterprise contracts. We have not run a head-to-head test ourselves, so this page sets out what each offers and gives a two-week test you can run on your own prompts.

How do they compare on paper?

As listed on each vendor's site:

Searchable Profound
Entry price Pro $125/mo; Scale $400/mo; Enterprise $999/mo (1,250 prompts); Custom by quote 7-day trial; Enterprise custom for brands; agencies $99/mo plus $399 per client
Prompts and answers Pro: 100 prompts, 9,000 answers a month; Scale: 500 prompts, 45,000+ answers Set in the contract; every tracked prompt runs daily
Engines ChatGPT, AI Overviews, Perplexity included; Copilot, DeepSeek, AI Mode, Gemini, Grok and Claude as paid add-ons on every plan Up to nine: ChatGPT, Perplexity, Claude, Copilot, AI Overviews, AI Mode, Gemini, Grok, DeepSeek
Content AI-optimised articles (20 a month on Pro, 80 on Scale) AI Marketer drafts pages, guides, posts and ads for approval
Site work Technical audits (200 on Pro, 1,000 on Scale) Agent Analytics from server and CDN logs
Other Prompt intelligence, AI shopping, MCP, white-label reports on Scale Prompt Volumes, FactCheck, citation authority
Trial 14 days free 7 days, recommended prompts only

Searchable's Pro allowance works out at 100 prompts × 3 engines × 30 days, so each prompt runs daily on each engine. At $125, that is about 1.4 cents per answer, and about 0.9 cents on Scale.

Have users tested them, and how should you read the reviews?

Published opinions fall into four groups, each with its own bias:

  • Vendor-written reviews of competitors. Profound, for example, publishes a review of Searchable. These can contain useful detail, but they are written to win customers.
  • Affiliate lists. Many "best AI visibility tools" articles earn commission on sign-ups. Rankings often follow commission rates rather than testing.
  • Review marketplaces. G2 lists both products with user reviews. G2 also partners with Profound, whose data powers G2's AI Visibility dashboard, so read badges and rankings with that in mind, and read the written reviews themselves.
  • Practitioner posts and forums. Individual users describe experiences, positive and negative, but rarely on the same prompts or over the same period.

Look for reviews that name the prompts tested, the engines, the period, and whether results were checked against manual runs. Those are rare, which is why testing on your own prompts matters.

What does Searchable do well?

On paper, Searchable offers a lot for a mid-market price: daily tracking on three widely used engines, published prompt and answer counts for every tier, unlimited domains, content generation, technical audits and multi-country tracking. That combination suits small teams and agencies that want to track, audit and produce content in one tool. Its main limit is that only three engines are included; Copilot, DeepSeek, AI Mode, Gemini, Grok and Claude are paid add-ons on any plan, so price them in.

What does Profound do well?

Profound's strengths are breadth and depth: up to nine engines on Enterprise, captured from the consumer versions people use, daily runs, research data on what people ask, fact checking, and content agents. It suits large brands with enterprise budgets and teams to act on the output. Its brand trial uses recommended prompts that cannot be customised, so it is harder to test on your own questions before buying. More is in the Profound review.

How can you test them yourself in two weeks?

  1. Choose 20 prompts from real buyer questions: category, comparison and problem questions.
  2. Pick the shared engines: ChatGPT, AI Overviews and Perplexity are common to both.
  3. Set up Searchable's 14-day trial with your 20 prompts, and take Profound's trial and demo, asking to see your own prompts if possible.
  4. Run a manual baseline: each prompt three times in each engine at the start and end, recording mentions and cited sources.
  5. Compare the tools with your baseline: do both detect the same mentions and sources? Where do they disagree?
  6. Test the action features: one Searchable article or audit, and one Profound AI Marketer draft or FactCheck result.
  7. Price your real set-up on both, per answer and per brand.

Agreement with manual checks matters more than dashboard polish. A tool that misses mentions you can see yourself will mislead you later.

What should you ask each vendor?

  • Collection method: are answers captured from the consumer apps or from developer APIs, for each engine?
  • Runs: how many times is each prompt run per update, and how are differing answers combined?
  • Locations: can you set country and language per prompt, and does the answer change accordingly?
  • Exports: can you export raw answers and citations, so you can check the tool's analysis?
  • Contract terms: for Profound, what is included and what renewal terms apply; for Searchable, what happens when you exceed answer or article limits?

What results in a test should make you walk away?

  • Missed mentions that you can see in manual runs on the same day.
  • Sentiment labels that contradict the text of the answer.
  • Citations that do not match the links shown in the engine's answer.
  • Unexplained scores that the vendor cannot break down into mentions, positions and sources.
  • Generic recommendations that would apply to any brand.

One or two disagreements are normal, since answers vary. A pattern of them across your 20 prompts is a reason to keep looking.

Which should you choose?

  • Searchable if you want published pricing, daily tracking on the main engines, and content and audit tools in one mid-market subscription.
  • Profound if you need many engines at once, research and fact-checking features, and have an enterprise budget.
  • Something else if neither fits: cheaper trackers and alternatives are compared in Otterly vs Profound, Profound vs LLMrefs and Profound vs Peec AI.

What might this look like in practice?

Consider an illustrative accounting software company, Ulvoway, choosing between the two. It ran the two-week test on 20 prompts. Searchable's results matched its manual checks on 17 of the 20 prompts in ChatGPT and Perplexity. Profound's demo covered more engines, including Claude and Copilot, which its technical buyers used. Ulvoway's budget could not stretch to an enterprise contract, so it chose Searchable Scale and added monthly manual checks in Claude for its ten most important questions.

What do people ask about Profound and Searchable?

Are there independent tests of Profound vs Searchable?

Few are public. Most comparisons are written by vendors or affiliates, so test on your own prompts.

Which is cheaper?

Searchable, from $125 a month with published limits. Profound's brand plans are enterprise contracts.

Which covers more AI engines?

Both can reach about nine. Searchable includes ChatGPT, AI Overviews and Perplexity and sells six more as add-ons; Profound covers up to nine on Enterprise and three on its trial.

Can I trust G2 rankings for these tools?

Read the reviews themselves. G2 partners with Profound for its AI Visibility dashboard, which is worth knowing when reading badges.

Published by The Kovmere Team · updated Sep 29, 2026 · More resources