Profound vs Peec vs Otterly: Comparing AI Visibility Tracking Tools

How do the three compare?

As listed on each vendor's site, and in independent pricing reviews:

What changed at Profound?

Profound raised a $180 million Series D at a $1.8 billion valuation in September 2026. Around the same time, according to an independent pricing tracker, it removed its self-serve Starter ($99) and Growth ($399) plans for brands. Its pricing page now offers brands a free trial and a custom Enterprise package. The trial analyses 50 prompts daily for seven days across ChatGPT, Gemini and Google AI Overviews. Trial users receive a recommended prompt set for their industry and cannot customise it. Enterprise includes ongoing daily tracking, more answer engines, editable prompts and dedicated support.

Profound now presents itself as an AI marketing platform rather than only a tracker. Its AI Marketer uses the tracking data to find opportunities, draft pages, buyer's guides, social posts and ad campaigns, and ask for approval. Agents run on credits. The self-serve Agency Growth plan includes 400 credits a month per client workspace.

For a brand, that means Profound is no longer a cheap way to start tracking. It is an enterprise purchase.

What does the same job cost on each?

Take one monitoring job: 50 prompts, on three engines, checked daily for 30 days. That is 50 × 3 × 30 = 4,500 AI answers a month.

• Otterly: Lite allows only 15 prompts, so the job needs Standard at $189 a month. Standard covers 100 prompts on four engines, so you would have spare room.
• Peec: Starter at $95 a month covers 50 prompts on three models, about 2.1 cents per answer.
• Profound: a brand would need an Enterprise quote. An agency could run the job for one client at $99 plus $399, or $498 a month, with AI Marketer credits included.

The cheapest option therefore depends on prompt count. For 15 prompts, Otterly Lite at $29 wins. For 50, Peec Starter is cheapest. For 100 prompts on four engines, Otterly Standard at $189 undercuts Peec Pro at $245. For many brands, regions and engines with services attached, you are in enterprise quotes, where Profound competes.

Which gives the most useful data?

All three track mentions, citations, position and sentiment. The differences are in what they add:

• Otterly focuses on your pages. Its GEO audits check whether AI crawlers can reach and use your URLs, and it suggests fixes.
• Peec focuses on sources. Its gap analysis lists the domains and URLs that name competitors but not you, and it classifies sources as competitor, editorial, reference or user-generated content.
• Profound focuses on scale and execution: category-wide Answer Engine Insights, citation analytics, prompt volume estimates, and agents that turn findings into drafts.

The kind of advice Peec and Otterly give is compared in more detail in Peec AI vs Otterly: which gives better content advice.

Which engines matter for your decision?

Coverage differs more than the headline lists suggest:

• If Perplexity matters, Otterly includes it on every plan. On Peec it takes one of your three model slots. On Profound, check the Enterprise package.
• If Claude matters, it is an add-on on Otterly and an upgrade on Peec. Profound lists Claude among the platforms it covers.
• If Google AI Mode matters, it is an add-on on Otterly and a selectable model on Peec.
• If Copilot matters, Otterly includes it, and Peec offers it as a selectable model.

Start from where your customers actually ask, not from the longest list.

How should you choose?

• Choose Otterly if budget is tight, you track fewer than 100 prompts, and you want page-level audits.
• Choose Peec if you want self-serve tracking with deeper source analysis, and will pick your three models carefully.
• Choose Profound if you are an enterprise that needs many engines, brands or regions with support, or an agency that wants AI Marketer agents per client.

For other comparisons, see Semrush vs Profound for AI visibility tracking, whether Profound and Peec are mainly monitoring tools and Otterly AI vs Semrush.

What are the hidden costs?

Headline prices rarely match the final bill. Watch for:

• Engine add-ons. On Otterly, Claude, AI Mode and Gemini cost extra, priced per plan. On Peec, each self-serve plan includes three models, and more are paid upgrades. Adding two engines can raise a plan's cost substantially.
• Extra prompts. Otterly sells 100 more prompts for $99 a month. Peec's next tier is the usual route to more prompts.
• Per-client charges. Profound's agency plan adds $399 for each client workspace, so ten clients cost about $4,090 a month before any Enterprise add-ons.
• Staff time. Every tool needs someone to maintain prompts, read the source data and act on it. A cheaper tool that nobody uses costs more than an expensive one that changes decisions.

Before buying, write down your prompt count, engines, markets and clients. Then ask each vendor for a quote on exactly that configuration.

How do you test them fairly?

1. Use the same prompts in each tool where you can. Profound's trial uses its own recommended set, so compare on overlapping questions.
2. Match engines and country across tools.
3. Run five prompts yourself in each engine and compare them with each tool's recorded brands and sources.
4. Compare mention rates, not scores, since each tool scores differently.
5. Check exports: can you get raw answers and cited URLs out?
6. Judge the next step: which tool's findings would change what you do this month?

What do people ask about Profound, Peec and Otterly?

Can a small business still use Profound?

Only through the trial, unless it buys an Enterprise package. Otterly or Peec fit small budgets better.

Which tracks the most engines?

At entry level, Otterly includes four. Enterprise plans at Profound and Peec cover the most, with Peec listing up to 13 models on Enterprise.

Do any of them write content?

Profound's AI Marketer drafts content, ads and posts for approval. Peec generates agent actions, and Otterly gives recommendations. You still review and publish.

Are their prices likely to change?

Profound changed its plans in September 2026, and the others update pricing often. Check the live pricing pages before buying.