Squarespace AI Visibility Check Review: How to Test ChatGPT Prompts for Your Website

What does the AI Visibility tool do?

According to Squarespace's help centre and product pages:

• Suggested prompts, split into branded prompts that name your business and non-branded prompts about your industry, products or area.
• Engines: ChatGPT and Gemini, which you can select per run.
• Results per prompt: Mentioned or Not mentioned, your position in the answer, and the other businesses recommended.
• Sources: the URLs ChatGPT or Gemini relied on for each answer.
• Re-runs: you can edit, add, delete or archive prompts, and re-run them to track changes.
• Analysis: an AI analysis of your site's AI search performance, run from the same panel.
• Availability: English, version 7.1 sites, all website plans; each run costs AI credits, with allowances that depend on your plan.

How do you run it?

1. Open the SEO/AI Visibility panel and, under AI Visibility, choose Check results.
2. Review the suggested branded and non-branded prompts, delete any that do not fit, and add your own.
3. Tick the AI engines to test, ChatGPT, Gemini or both.
4. Check the credit cost shown before running, and your remaining balance.
5. Click Run prompts, then review mentions, positions, competitors and sources.
6. Later, use Manage to archive or delete prompts, add new ones and re-run.

What does the search visibility score mean?

Squarespace combines your SEO score and your AI visibility score into a single search visibility score. To reach 100%, every page and image in the SEO report needs alt text and meta descriptions, and every branded and non-branded prompt needs the status Mentioned.

Read that score with care. The first half is useful housekeeping but has little to do with whether ChatGPT recommends you; alt text and meta descriptions are not what AI answers are built from. The second half, every prompt mentioned, is an unrealistic target for non-branded questions in a competitive market. Track the individual numbers instead: the share of non-branded prompts where you are mentioned, per engine, over time.

What are its limits?

• Two engines. It covers ChatGPT and Gemini, not Google's AI Overviews and AI Mode, Perplexity or Copilot.
• Single snapshots. AI answers vary between runs. A prompt marked Not mentioned today may mention you tomorrow, and vice versa.
• Branded prompts flatter. Assistants usually mention a business when asked about it by name, so branded results say little about discovery.
• Credits. Each run uses credits, so frequent re-runs of many prompts may exhaust a plan's allowance.
• Language and version. English, version 7.1 sites only.

How to test ChatGPT prompts for your website yourself

Manual testing confirms what the tool reports, and costs nothing:

1. Write ten non-branded questions a customer would ask, including your service, location and a detail such as budget or timing: "Which wedding florists in Leeds do seasonal British flowers?"
2. Use a clean session. Log out, or use a temporary chat, so past conversations do not colour the answer.
3. Run each question three to five times, since answers vary. Record whether you are mentioned, your position, the competitors named and the sources cited.
4. Vary the wording once or twice, as real customers phrase questions differently.
5. Repeat in Gemini, and in Google search to see whether an AI Overview appears.
6. Compare with the tool. If the tool says Mentioned but you appear in only one run of five, treat it as weak visibility.

How many runs are enough is covered in how many times to test a prompt in ChatGPT or Perplexity, and clean sessions in whether to use temporary ChatGPT chats for a brand visibility test.

Are AI crawlers allowed on your Squarespace site?

Check this before reading any results. Squarespace offers a setting to block known artificial intelligence crawlers, and its own guidance on AI search tells you to make sure that box is unchecked if you want to appear in AI answers. Squarespace's setting blocks training and AI-data crawlers such as GPTBot, ClaudeBot and Google-Extended, but not ChatGPT's search crawler (OAI-SearchBot), PerplexityBot or Googlebot. With it ticked, ChatGPT search can still read your pages, but Gemini's app can no longer ground answers in them, because Google-Extended also controls that. If you want Gemini answers to use your site, leave the box unchecked. If you want to block AI training but allow AI search, check which crawlers the setting covers before deciding.

What should you do with the results?

• Not mentioned on non-branded prompts: Squarespace itself notes this usually means you need more credibility outside your own site. Look at the source URLs cited for competitors: directories, review sites, local guides and articles. Aim to appear on the same sources.
• Mentioned but low in the list: strengthen the specifics that match the prompt, such as services, areas, prices and availability, on your site and your Business Profile.
• Wrong details in answers: correct them on your site and on the sources cited.
• Competitors named repeatedly: study what their cited pages say that yours do not.

For local businesses, tools built for local AI checks are covered in the Local Falcon review.

Is it worth using?

For a small business already on Squarespace, yes, as a starting point. It costs nothing extra beyond credits, runs in the same dashboard as your site, and shows sources and competitors, which is where most of the useful action lies. It is not a replacement for a dedicated tracker if you need many prompts, several engines, repeated runs or reporting over months. Whether to buy a tracker or test manually is covered in whether to buy an AI visibility tool or build an internal system.

What might this look like in practice?

Consider an illustrative pottery studio, Jaskmere, on Squarespace. The tool reported it mentioned on all branded prompts but only one of eight non-branded ones, such as "pottery classes for beginners in Bristol". Manual testing with five runs per question confirmed the gap. The cited sources for competitors were a city events guide and two class-booking sites. Jaskmere listed its classes on both booking sites, pitched a beginner workshop to the events guide, and added a clear classes page with dates, prices and levels. Re-running the prompts two months later, it appeared in four of the eight non-branded questions in at least some runs.

What do people ask about Squarespace's AI Visibility tool?

Which AI engines does it check?

ChatGPT and Gemini.

Is it free?

It is included on all website plans, but each run uses AI credits, and the allowance depends on your plan.

Why does my score say I'm not at 100%?

Because the score combines SEO checks, such as alt text and meta descriptions, with AI mentions on every prompt. Focus on non-branded mentions instead.

Does it work on older Squarespace sites?

Only English-language version 7.1 sites are supported.