AthenaHQ Versus Goodie for Agency Prompt Tracking, Exports, and Client Workspaces

How do they compare?

From each vendor's pricing and agency pages, and an independent agency review of AthenaHQ:

How does prompt tracking differ?

AthenaHQ counts credits. One credit buys one AI response, so 3,600 credits could track 30 prompts on four engines once a day for a month, or about 200 prompts on the same engines weekly. Agencies can shift credits between frequency and engines per client, which helps when clients have different priorities. The risk is running out mid-month if several clients need daily tracking.

Goodie counts prompts per brand plan, run daily: 120 on Core and 250 on Pro. That is simpler to explain to clients, and each client's allowance is separate. Goodie notes that under Agency Growth, client workspaces track three core models, ChatGPT, AI Overviews and Perplexity, while Enterprise agencies can configure up to twelve per client.

What about exports and reporting?

For agencies, getting data out matters as much as collecting it. AthenaHQ's Starter plan includes CSV exports, which is enough to build client reports in your own templates, and Enterprise adds executive dashboards for Tableau, Power BI and Looker. API access costs extra below Enterprise, with the price by quote.

Goodie lists export and API access among its Enterprise features, and includes MCP access from Agency Growth, which lets you query client data from AI assistants. Confirm whether the brand plans used for client workspaces include exports in the format you need before committing, since that decides whether you can report in your own branded templates. Neither vendor publicly documents a fully rebranded client portal with your own domain; if that is essential, ask directly.

What might five clients cost?

Using list prices:

• Goodie: $275 for Agency Growth plus five Core client workspaces at $399 each, $2,270 a month, covering 120 daily prompts per client.
• AthenaHQ: five brands fall in the programme's middle band, where pricing is by quote with volume discounts. As a ceiling, five Starter plans at $295 would be $1,475, but the independent review warns against simply multiplying the brand price; ask for an effective price per brand, credit and engine.

For twenty clients, Goodie's list price would be about $8,255 a month before any Enterprise negotiation, while AthenaHQ moves into its top band with preferred pricing. At that scale, both should be negotiated as Enterprise agreements. How agencies organise multi-client tracking is covered in how agencies track AI visibility across multiple clients and locations.

What does each do well for agencies?

Goodie makes the sales process concrete. Spin up a pitch workspace for a prospect, show their AI visibility after a week, and convert it to a client workspace when they sign. Each client's plan is clear: even Core includes direct revenue attribution, Pro adds SKU-level commerce tracking, which suits ecommerce clients, and Enterprise adds complete revenue attribution. More is in Goodie vs Scrunch.

AthenaHQ suits agencies that sell action as well as monitoring. Its platform covers source analysis, content recommendations and on-page and off-page actions, with certification, office hours and referred leads for partners. Flexible credits and CSV exports make it easy to fold into existing reporting. More is in the AthenaHQ review.

How should you set up prompts for each client?

Whichever tool you choose, the prompt list decides the value of every report. For each client, start with 20 to 30 unbranded questions buyers ask before they know any brand names, grouped into three to five topics, plus a handful of branded questions to check how the client is described. Freeze the list for a quarter so trends mean something, and review it with the client's sales team, who hear real questions every day. Keep a copy of each client's prompts outside the tool, in a plain spreadsheet, so you can move them if you change vendors. On AthenaHQ, decide how often each topic needs checking to budget credits; on Goodie, keep within the plan's prompt allowance and use pitch workspaces to test new topics before adding them.

Where does each fall short?

• AthenaHQ: agency prices, credit allocations, workspace limits and API prices are not published; credits can run short with many daily clients.
• Goodie: client costs add up at $399 or more each; exports and API access sit on Enterprise; Agency Growth clients get three engines.
• Both: no documented white-label portal on public pages.

We have not tested either tool with client accounts ourselves; this comparison is based on published pages and an independent agency review.

How should an agency choose?

1. Count clients now and in a year, and price both at each number.
2. List the engines each client needs; ecommerce and travel clients may need more than three.
3. Decide how you report: your own templates need exports; the vendor's dashboards may not.
4. Test the pitch flow with two real prospects.
5. Ask for written terms on data ownership and export if you move a client elsewhere.

What might this look like in practice?

Consider an illustrative digital agency, Tarrowmede, with eight B2B software clients. It trialled both. Goodie's pitch workspaces won two new clients in a month, but costs for eight existing clients on Core plans came to over $3,000. AthenaHQ offered a volume price for eight brands, and its CSV exports fitted the agency's existing Looker reports. Tarrowmede chose AthenaHQ for its client base and kept a Goodie Agency Growth plan for pitching new prospects, converting only clients who needed Goodie's commerce features.

What do people ask about AthenaHQ and Goodie for agencies?

How much does Goodie's agency plan cost?

Agency Growth is $275 a month for ten pitch workspaces; each client workspace runs on a brand plan from $399 a month.

Does AthenaHQ publish agency pricing?

No. Its programme offers volume discounts from five brands, priced by quote.

Which exports data more easily?

AthenaHQ includes CSV exports on Starter; Goodie lists export and API access on Enterprise.

Do either offer white-label portals?

Neither documents a fully white-labelled client portal publicly; ask each vendor.