Peec AI vs Amplitude AI Visibility: Which Is the Cheaper AI Monitoring Tool?

How do they compare on price and coverage?

As listed by each vendor:

Why is Amplitude free?

AI Visibility is part of Amplitude's analytics platform. Amplitude makes its money from event volume: the Free plan includes 2 million events a month, and paid plans scale with events and features. AI Visibility gives marketers a reason to use the platform, and its most useful feature, linking AI visibility to AI-referred traffic and revenue, works best when your site or product already sends events to Amplitude. The free report is covered in detail in the Amplitude free AI visibility tool review.

What are the hidden costs of each?

Amplitude

• Engine gap: if your buyers use Perplexity, Gemini, AI Mode or Copilot, you need a second tool anyway.
• Unpublished limits: prompt capacity and refresh cadence depend on your plan. Amplitude notifies you when you reach capacity, and asks you to contact your account team to raise it.
• Paused refreshes: Amplitude says it can pause scheduled refreshes when no one views a brand report for an extended period. That can leave gaps in your history exactly when nobody was watching.
• Generated prompts: the default prompts come from asking AI models what marketers might care about, not from real user data. Add your own buyer questions.
• Setup: traffic and revenue links need Amplitude instrumentation, which is engineering time if you are not already on Amplitude.

Peec AI

• Model limits: three models per self-serve plan; more cost extra.
• Prompt ceiling: 50 prompts suits one brand's core questions, not a broad category.
• Revenue needs GA4: every self-serve plan shows AI-referred sessions, conversions and revenue by landing page once you connect Google Analytics 4 with conversion tracking, plus AI crawler visits from CDN or server logs; Amplitude does the same from its own event data.

Which is cheaper per useful answer?

Price per answer only means something for answers you need. Three common cases:

So Amplitude is cheapest when its two engines are enough, or when you already use Amplitude. Peec is cheaper than stacking a second tool on top of Amplitude when you need three engines with steady daily data.

How should you use them together?

A sensible low-budget pattern is to use both:

1. Run Amplitude's free report for a baseline on ChatGPT and AI Overviews, and note the competitors and sources it finds.
2. Put your 50 most valuable prompts in Peec, on the engines Amplitude lacks, plus ChatGPT for comparison.
3. Compare ChatGPT results between the two over a month. Large differences usually come from different prompts, not errors, which is itself useful to know.
4. Keep Amplitude for revenue reporting if your product events live there, and Peec for daily tracking and source gaps.

Do their numbers mean the same thing?

Not quite, so do not compare their scores directly.

• Amplitude's visibility score measures how often a brand appears across hundreds of prompts, most of them generated by AI models. Its sentiment view shows whether answers recommend or warn against you. Because an identical prompt counts once across both engines, its capacity is not multiplied by engine count.
• Peec's metrics are visibility, share of voice, sentiment on a 0 to 100 scale, and average position, all calculated on the prompts you chose and the models you selected.

A brand can score well in Amplitude's broad generated set and poorly on Peec's short list of buying questions, or the reverse. The short list usually matters more for revenue, and the broad set for spotting topics you had not considered.

How should you trial them?

1. Generate Amplitude's free report and save the prompts, competitors and sources it lists.
2. Start Peec's trial with 20 buyer questions and the three engines your customers use most.
3. Add the same 20 questions to Amplitude if you have an account, so ChatGPT results can be compared like for like.
4. Check Amplitude's refresh cadence on your plan, and open the report weekly so refreshes do not pause.
5. Decide on evidence: keep Peec only if its extra engines or source gaps change what you would do next month.

What might a small team choose?

Consider an illustrative note-taking app, Thessfen, with a marketing team of two and no analytics budget beyond its existing Amplitude plan. It turned on AI Visibility and added 30 of its own buyer questions. ChatGPT mentioned Thessfen in about a third of answers, and AI Overviews rarely did. The team wanted Perplexity data because its technical users favoured it, so it added Peec Starter with Perplexity, Gemini and ChatGPT. After two months, it found that Perplexity cited two developer blogs that ChatGPT ignored. It pitched both, and kept Amplitude to show that AI-referred sign-ups were rising.

Which should you choose?

• Amplitude if you want a free baseline on ChatGPT and AI Overviews, or you already use Amplitude and want visibility tied to revenue.
• Peec AI if you need Perplexity, Gemini, AI Mode or Copilot, fixed daily data, and source gaps to act on.
• Both if your budget allows $95 a month and you use Amplitude already.

Peec's place among other paid tools is covered in Profound vs Peec AI, AthenaHQ vs Peec AI and Scrunch vs Peec. For how Peec compares on workload, see Promptwatch vs Peec.

What do people ask about Peec AI and Amplitude?

Is Amplitude AI Visibility really free?

Yes. It is included in every Amplitude plan, including Free, and a limited report needs no account. Prompt capacity and refresh depend on your plan.

Does Amplitude track Perplexity or Gemini?

No. It supports ChatGPT and Google AI Overviews, and the model cannot be changed.

How much does Peec AI cost?

$95 a month for 50 prompts on three models, $245 for 150 and $495 for 350.

Can I add my own prompts to Amplitude?

Yes, after logging in. The default prompts are generated by AI models, not taken from real users.