Scrunch vs Peec: Which AI Visibility Platform Is More Complete?

How do they compare?

From each vendor's pricing and product pages:

What makes Scrunch more complete?

Scrunch covers more of the chain from how AI sees your site to what it says about you:

• Site side: a site map of your pages, audits, and an optimiser that recommends or generates AI-ready versions of pages.
• Agent side: reports on AI agents visiting your site and, on Enterprise, AXP, which serves simplified pages to AI agents at the same URLs without changing what people see.
• Commerce: performance in AI shopping answers at product level.
• Monitoring: mentions, citations, competitors and sources, with personas and fan-out to related questions.

Core limits some of this, with one page optimisation a month, one country, one persona and one language. The full set needs Enterprise. How AXP works is covered in the Scrunch review.

What does Peec do better?

Peec concentrates on monitoring and turning it into a to-do list. Its gap analysis shows which sources, domains and URLs drive competitors' visibility and not yours, then ranks actions as earned, such as getting onto a cited list, or owned, such as updating a page. It classifies sources and audits whether more than 40 AI crawlers can reach your site. Prompts run daily, users are unlimited on every plan, and Advanced adds tracking across several countries.

Its metrics are clearly defined. Visibility is the share of AI responses that mention you, share of voice is your share of all tracked brand mentions, sentiment runs from 0 to 100, and position is your average rank when mentioned. Peec also publishes research, such as its finding that ranking first in widely cited third-party listicles raised mention rates by 13 to 17 percentage points in the markets studied. More is in the Peec AI review.

Scrunch vs Peec AI for monitoring AI answers across buyer questions

For the core job, tracking how AI answers buyers' questions, the two differ in three ways:

• Frequency. Peec runs each prompt daily on each chosen engine. Scrunch Core's 5,000 responses cover each of its 125 prompts on four engines about ten times a month.
• Breadth of questions. Scrunch Core tracks more prompts, and its personas and fan-out help cover how different buyers phrase the same need. Peec Starter tracks fewer prompts but more often.
• Markets. Peec Advanced covers several countries; Scrunch Core covers one country, with more on Enterprise.

Per answer, Peec Starter costs about 2 cents (50 prompts × 3 engines × 30 days = 4,500 answers for $95), and Scrunch Core about 5 cents (5,000 responses for $250). Scrunch's price also buys the site tools. If you mainly need daily answers to a fixed set of buyer questions, Peec is better value; if you need broad question coverage across personas, Scrunch's structure helps.

What do they cost as you grow?

Peec's self-serve plans scale in steps: Pro at $245 a month covers 150 prompts across two projects, about $1.63 a prompt, and Advanced at $495 covers 350 prompts across five projects and several countries, about $1.41 a prompt. Above Advanced, Peec Enterprise is a custom annual plan with up to 13 models, API access and SSO. Extra engines beyond the three included cost more; one third-party review put an extra model at about $35 a month on Starter. Agencies can buy credit-based plans, with client users and white-label reports.

Scrunch moves from Core straight to custom Enterprise pricing for brands, which is where the extra engines, AXP, API access and Looker Studio reporting sit. Its FAQ lists an Agency Core plan at $500 a month. For a growing brand that needs nine engines or AXP, expect an enterprise contract rather than a self-serve upgrade. Model the next two years of prompts, engines and markets before choosing, since switching tools resets your trend history.

Which should you choose?

• Scrunch if you want monitoring, page optimisation and agent-facing tools from one vendor, especially at enterprise scale or in ecommerce.
• Peec if you want reliable daily monitoring with clear actions, many users and several markets, at a lower price.
• Both, rarely. If you already have site tooling, Peec plus your existing stack often covers what Scrunch Core adds.

For agencies choosing between them and Profound, see the best AI visibility tool for agencies. Scrunch against an enterprise SEO platform is covered in Conductor vs Scrunch.

How should you trial them?

Both offer seven-day trials. Run them in the same week on the same 30 buyer questions:

1. Compare answers for the engines both can track, ChatGPT, AI Overviews and Copilot, choosing these as Peec's three, and check disagreements by hand.
2. Compare sources. Do both find the same cited domains for your weakest prompts?
3. Test the actions. Take one recommendation from each and judge whether it is specific enough to act on.
4. Count the extras you would really use. If you would not use Scrunch's optimiser or agent reports in the first three months, they should not decide the purchase.

What might this look like in practice?

Consider an illustrative online furniture retailer, Brackenhale, with a small SEO team. It trialled both on 30 prompts. Peec's gap analysis showed two home-design listicles driving competitor mentions, and the team pitched both editors. Scrunch's shopping data showed its best-selling sofa missing from AI shopping answers because product pages loaded prices with scripts. Brackenhale chose Scrunch for its product-level view, and kept the listicle outreach going from Peec's trial findings.

What do people ask about Scrunch and Peec?

Which is cheaper?

Peec, from $95 a month against Scrunch's $250.

Which tracks more engines?

Scrunch Enterprise lists nine. Peec's self-serve plans include six engines with three active, and Peec Enterprise tracks up to 13.

Does Peec optimise pages?

It recommends actions and audits crawler access, but does not generate optimised pages as Scrunch does.

Which is better for multiple countries?

Peec Advanced covers several countries on a self-serve plan; Scrunch covers more on Enterprise.