What Is the Best AI Visibility Tool for Agencies: Peec AI, Scrunch, or Profound?

How do the agency plans compare?

From each vendor's agency and pricing pages, and published pricing reviews:

Why is Peec the default for most agencies?

Because its pricing matches how agency work actually grows. Credits sit in one pool, so a new client with 20 prompts and a large client with 150 draw from the same allowance, and you can rebalance as retainers change. Peec's page says monthly answers are calculated as tracked prompts × active models × frequency, which makes the maths simple: 10,000 credits covers 111 prompts run daily on three models, so one credit is roughly one answer.

The client-facing parts are built in. Clients can log in with their own seats, or get a view-only link limited to the charts you choose. Data Studio templates are cloned for each client and shared read-only without a login, which suits agencies that already report in Looker Studio. Reports can be scheduled through Peec's MCP server or agent, and white-label reporting is included. Pitch projects are free and convert to paid client projects when the prospect signs.

The limit is delivery. Peec's actions tell you what to do, earned or owned, ranked by impact. It does not write content, so the work itself stays with your team. More on Peec's approach is in Scrunch vs Peec.

When is Profound worth $399 per client?

When the client pays for outcomes, not a dashboard. Profound's agency pricing is per workspace: Agency Growth costs $99 a month and includes Agency Mode, consolidated billing and, according to several pricing reviews, 10 pitch workspaces a month, each running for seven days on 25 prompts. Each signed client then needs a client workspace at $399 a month. Profound's pricing page lists 400 AI Marketer credits a month for each workspace, which its agents use to draft pages, guides, posts and ads for approval.

That makes Profound a good fit for agencies selling AEO retainers that include content production, where a $399 tool cost disappears inside a retainer worth several thousand dollars a month. For agencies running light monitoring for many small clients, the same $399 per client is hard to justify. More engines, API access and custom configuration sit on the custom Agency Enterprise plan. More on what Profound adds beyond monitoring is in Profound vs Peec AI.

When does Scrunch make more sense?

When your agency wants partner income, custom reporting, or technical work for larger clients. Scrunch's agency page highlights multi-client workspaces, access controls so each client sees only its own data, and an API-first design that lets you power your own dashboards or white-label outputs completely. Its partner programme pays up to 20% commission on referred customers.

On the delivery side, Scrunch audits and optimises pages, and on Enterprise its Agent Experience Platform serves AI-ready versions of pages to AI agents. Agencies with enterprise clients and technical SEO teams get more to work with than a monitor provides. Scrunch's Agency Core costs $500 a month for 250 prompts, 10,000 responses a month and three client workspaces, so it suits agencies with a few larger clients; more workspaces, engines, AXP and API access need Agency Enterprise. The content and citation side is compared in Profound vs Scrunch.

What does each cost for a typical agency?

Take an agency with eight clients, each tracked on 30 prompts daily across three engines. That is 240 prompts, or about 21,600 answers a month.

• Peec: fits in Growth's 25,000 credits (about 277 daily prompts). Peec's agency page lists Growth at $495 a month for 25,000 credits, roughly $62 per client, or about 2.3 cents per answer.
• Profound: $99 plus 8 × $399 = $3,291 a month, about $411 per client, including content drafting credits.
• Scrunch: Agency Core covers only three client workspaces and 10,000 responses a month, so eight clients at this volume need Agency Enterprise, priced by quote.

The gap is large, but so is the difference in what you get. Compare the cost with what each client pays you, not only with each other.

What should you check before choosing?

1. How you bill. Pooled credits suit agencies with varied client sizes; per-workspace pricing suits agencies with standard retainers.
2. What you deliver. Monitoring and advice only, or content production, or technical site work.
3. How clients see results. Logins, view-only links, Looker Studio, or your own branded dashboard via API.
4. How you pitch. Number and duration of pitch projects, and whether pitch data carries over.
5. Which engines clients need. Base agency plans cover three or four engines; more usually costs extra or needs enterprise plans.
6. Contract terms. Annual commitments, and what happens to client data if a client leaves.

Other agency options are compared in AthenaHQ versus Goodie for agencies and the Authoritas agency review.

Where do they fall short?

• Peec: no content production; extra models beyond the included ones cost more.
• Profound: per-client cost is high for light monitoring; API and wider engine coverage need Agency Enterprise.
• Scrunch: three client workspaces and 10,000 responses on Agency Core; AXP, API and the widest engine set need Enterprise.

We have not run client accounts on any of the three; this guide draws on their agency and pricing pages, help documentation and published pricing reviews.

What might this look like in practice?

Consider an illustrative 12-person agency with 14 SEO clients. It moved all 14 onto Peec's Scale plan, tracking between 15 and 80 prompts per client depending on retainer size, and sent each client a Looker Studio report every month. Two clients on larger retainers wanted content produced as well as tracked. For those, the agency added Profound client workspaces and billed them as part of a premium content retainer. When a technical audit showed that one enterprise client's product pages were invisible to AI crawlers, the agency referred it to Scrunch and took the referral commission.

What do people ask about AI visibility tools for agencies?

Which tool is cheapest for agencies?

Peec, because credits are pooled across clients and cost about 2 cents per answer on the Growth plan.

Do these tools offer white-label reports?

Peec includes white-label reporting on agency plans. Scrunch supports white-label outputs through its API. Ask Profound what branding its agency reports allow.

Can I audit a prospect before they sign?

Yes. Peec offers free pitch projects, Profound includes pitch workspaces on Agency Growth, and Scrunch provides prospecting licences through its partner programme.

Do any of them pay agencies for referrals?

Yes. Scrunch pays up to 20% commission on referred customers through its partner programme, and Peec AI gives every active customer a referral link that earns a 20% revenue share for six months per referral. Ask Profound whether its agency terms include referral fees.