AthenaHQ vs Peec AI: Which AI Visibility Tool Should You Choose?

How do they compare?

As listed by each vendor:

What do the prices mean in practice?

Take 50 prompts on three engines, daily, for one brand. That is about 4,500 answers a month.

• Peec Starter covers it for $95, about 2.1 cents per answer.
• AthenaHQ Starter includes 3,600 credits, so it covers 40 prompts on three engines, or 50 prompts on two. For the full job you would add credits at extra cost. At $295 for 3,600 answers, that is about 8 cents per answer.

AthenaHQ's price per answer is higher, but the plan includes more engines to choose from, traffic integrations and action agents. Whether that is worth it depends on whether you will use them.

AthenaHQ versus Peec AI for tracking multiple client domains and report exports

Peec's agency plans are built for this. Each tier is priced in credits, and Peec's calculator shows how many prompts a tier supports. On three models checked daily, Essential's 10,000 credits support about 111 prompts, Growth's 25,000 about 277, and Scale's 65,000 about 722. Agency plans include client projects, seats for your team, logins for clients to view their own data, consolidated billing, and white-label reporting. Peec positions Growth for agencies with 3 to 10 clients, and Scale for 11 to 25 or more.

AthenaHQ's agency programme offers discounted licences, so an agency can resell AthenaHQ with its managed services at about the price a brand would pay alone. It also includes pitch-ready workspaces for proposals. Terms are set in a conversation with its team rather than published. Report exports come as CSV on Starter, with API access as a paid add-on. Enterprise adds executive dashboards connected to BI tools such as Tableau, Power BI and Looker, plus SSO and audit logs.

For a small agency, Peec's published agency pricing makes it easier to calculate margins per client. AthenaHQ can suit agencies that want to bundle a premium platform into higher-priced retainers.

Which is better for a beginner GEO agency?

Usually Peec, for four reasons:

1. Published agency pricing lets you quote clients with confidence.
2. Client logins and white-label reports make delivery simple.
3. Lower cost per answer leaves more margin at small retainers.
4. Clear metrics. Visibility, share of voice, sentiment and position are easy to explain to clients.

Choose AthenaHQ instead if your clients' buyers use Claude or Grok heavily, or if you want AI visibility tied to Search Console in the same tool. It also fits if you plan to sell content execution and want agents to help. Its free Essential tier lets you learn the interface before committing. Other agency options are compared in the best AI visibility tool for agencies.

How should an agency price a GEO retainer on each?

Work from the tool cost per client up:

1. Estimate prompts per client. Most small clients need 30 to 60.
2. Convert to tool cost. On Peec's Growth agency plan, $495 for about 277 daily prompts is roughly $1.79 per prompt a month, so 40 prompts cost about $72 a client. On AthenaHQ, ask for agency licence pricing and convert credits the same way.
3. Add your time: monthly review, reporting, and the fixes you deliver, such as content updates, listing corrections and outreach.
4. Add margin, and test the price against what clients already pay for SEO.

The tool is usually the smaller part of the cost. Time spent turning findings into work is what clients pay for, so choose the tool that makes that work faster for your team.

What are each tool's weak points?

• Peec: three active models per brand plan, with extra engines costing more; no Search Console integration; no content writing.
• AthenaHQ: higher price per answer; API and extra credits cost extra on Starter; agency terms are not published; action agents need careful review before anything is published.

How should you trial them?

1. Set up two real or prospective clients in each, with 30 to 50 prompts each.
2. Match engines where possible, such as ChatGPT, AI Overviews and Perplexity.
3. Run ten prompts by hand and compare each tool's recorded brands and sources.
4. Build one client report in each, and time it.
5. Price a ten-client book under each tool's model, and compare margins.

Related comparisons are in Profound vs Peec AI, Scrunch vs Peec and Semrush vs AthenaHQ and BrightEdge.

What might a new agency's choice look like?

Consider an illustrative three-person SEO agency adding GEO services for six small B2B clients, each needing about 40 prompts on three engines. Peec's Growth agency plan covered roughly 277 daily prompts for $495 a month, enough for all six, with client logins and white-label reports. AthenaHQ's agency programme offered a stronger execution toolkit, but the terms needed a sales call and the per-answer cost was higher. The agency chose Peec to launch, priced its GEO retainer with a clear margin per client, and agreed to revisit AthenaHQ if clients wanted Claude tracking or content execution.

What do people ask about AthenaHQ and Peec?

Does Peec track Claude?

As a paid upgrade on higher tiers. AthenaHQ lists Claude among its monitored engines.

Does AthenaHQ have a free plan?

Yes. Essential is free, with 300 credits.

Can clients log in to see their own data?

Peec's agency plans include client users. With AthenaHQ, ask about access controls in the agency programme.

Which exports are available?

Peec offers CSV exports, an MCP server on every paid plan, Looker Studio on Advanced and the REST API on Enterprise. AthenaHQ offers CSV exports, a paid API add-on and BI dashboards on Enterprise.