Profound Pricing: How Much Does Each Plan Cost?

What does each plan cost now?

As listed on Profound's pricing page and in an independent pricing tracker:

The independent tracker also lists extra trial workspaces for agencies at $199 per pack of five a month. Profound publishes no minimum Enterprise price.

What did Profound cost before September 2026?

Until mid-September 2026, around its $180 million Series D, Profound sold two self-serve brand plans: Starter at $99 a month and Growth at $399 a month. Its help centre describes Starter as including 100 agent credits a month and Growth 400. Those plans have been removed for new brand customers. Existing subscribers should check their terms directly with Profound.

How do Profound's credits work?

According to Profound's help centre:

• Agent runs consume credits according to workflow complexity. Simple agents with few steps use fewer credits, and multi-step agents use more.
• Mentioning an agent in a chat with the AI Marketer counts as an agent run.
• Sheets consume credits when they run agents across rows.
• Agent runs triggered through Profound's MCP tools consume credits.
• Pulling data through the API does not consume credits by itself.
• Higher credit allowances require an Enterprise package.

In practice, tracking and agent work are priced differently. Tracking is set by your package's prompts and engines. Drafting pages, briefs and campaigns draws on credits. If you expect heavy use of the AI Marketer, ask how many credits typical tasks use, and what happens when you run out.

Why is Profound pricing hard to find and understand?

• The plans changed recently. Removing the self-serve brand plans in September 2026 left many comparison articles out of date overnight.
• Documentation lags. Profound's own credits article still referred to the Starter and Growth plans after they were withdrawn for brands.
• Several units at once. Prompts, engines, workspaces and agent credits are counted separately.
• Brand and agency pricing differ, on separate tabs.
• Enterprise is quoted, with no published minimum.
• Credit use varies by task, so the cost of a draft is not fixed.

None of this is unusual for enterprise software. It does mean you cannot compare Profound on a pricing page the way you can compare self-serve trackers. Hidden pricing has a cost for vendors too, a point covered in why "contact us for pricing" is a dead end for AI agents.

How can you estimate an Enterprise quote?

Work out your volume, then use self-serve prices as a sanity check:

1. Count brands and markets. Each brand in each country or language is effectively a separate project.
2. Count prompts per project that would change a decision.
3. Choose engines your customers use.
4. Multiply: brands × markets × prompts × engines × 30 runs gives answers a month.
5. Apply a self-serve rate of roughly one to two cents per answer, which is where mid-market trackers sit.
6. Add agent credits and services such as onboarding, support and strategy.

For example, 3 brands in 2 markets, with 150 prompts each on 6 engines, is 3 × 2 × 150 × 6 × 30 = 162,000 answers a month. At one to two cents each, that is $1,620 to $3,240 a month for collection alone, before agents and services. The figure is not a Profound quote. It tells you roughly what order of magnitude to expect, and whether a quote is out of line.

How much do enterprise AI visibility platforms like Profound and Bear AI cost?

Most of them publish self-serve entry prices and quote their enterprise tiers:

So "hundreds or thousands a month" is a fair summary. Self-serve plans run from tens to a few hundred dollars. Enterprise contracts depend on volume and services, and can easily reach thousands a month for multi-brand, multi-market coverage. Price comparisons across more tools are in GEO tool pricing: Otterly, Minddex and Profound compared.

What does an agency pay as it grows?

Agency Growth pricing is simple to model, because each client adds the same amount:

An agency rebilling $750 a month per client for AI visibility reporting would keep about $351 per client, before the $99 base fee and staff time. So Agency Growth suits agencies that charge well above the per-workspace fee, or that use the agents to cut delivery time. Past about ten clients, it is worth asking whether Agency Enterprise pricing works out cheaper.

What should you negotiate?

• A paid pilot on one brand and market before a full contract.
• The engine list, in writing, including whether Claude and Perplexity are covered.
• Prompt editing rights and the number of prompts per project.
• Credit allowances for the AI Marketer, with the price of extra credits.
• Data export, including raw answers and cited URLs, and API access.
• Term and price protection, such as a cap on renewal increases.

Is Profound worth its price?

For large brands and agencies that will use its coverage, demand data and agents, it can be. For a single small brand, the trial is useful and the Enterprise price is usually not justified, since self-serve trackers cost far less. A fuller assessment is in the Profound review. How another vendor structures its published plans is covered in PromptWatch pricing.

What do people ask about Profound pricing?

Is the $99 Profound plan still available?

Not for new brand customers. It was withdrawn in mid-September 2026.

Does Profound charge for drafts?

Drafting and other agent work uses credits, which are included up to a limit and vary by task complexity.

Are seats limited?

On the brand plans, no: Trial and Enterprise include unlimited seats. Agency Growth includes five agency seats; larger teams need Agency Enterprise.

Can I cancel the agency plan monthly?

Check the terms at sign-up. Profound does not publish an annual minimum for Agency Growth.